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Tourism

Take advantage of the rapid increase in overseas tourists.

Attractiveness Ranking among prefecture in Japan

No. Prefecture Score
1 Hokkaido 60.3
2 Kyoto 48.9
3 Tokyo 38.8
4 Okinawa 35.4
5 Kanagawa 33.4
6 Nara 29.1
7 Osaka 27.9
8 Fukuoka 25.4
9 Nagano 24.4
10 Ishikawa 22.0
Source: “Survey on Local Brand 2017” by Local Brand Research Institute

Attractiveness Ranking among municipalities in Japan

No. Municipality Prefecture Score
1 Kyoto Kyoto 48.1
2 Hakodate Hokkaido 47.7
3 Sapporo Hokkaido 47.0
4 Otaru Hokkaido 41.3
5 Kamakura Kanagawa 40.5
6 Yokohama Kanagawa 39.7
7 Kobe Hyogo 38.1
8 Kanazawa Ishikawa 37.3
9 Furano Hokkaido 36.5
10 Yakushima Kagoshima 35.5
Source: “Survey on Local Brand 2017” by Local Brand Research Institute

Hokkaido’s Best Travel Types

Gourmet

No. Region %
1 Hokkaido 29.5
2 Taiwan 7.4
3 Osaka 5.8
4 Fukuoka 3.9
5 Korea 3.7
In 2017 (No. of Respondents: 539)
Source: “Trend of Tourists 2017” by Travel Bureau Foundation

Nature Tourism

No. Region %
1 Hokkaido 23.9
2 Okinawa 6.6
3 Kagoshima 5.6
4 Canada 4.2
5 Australia 3.4
In 2017 (No. of Respondents: 683)
Source: “Trend of Tourists 2017” by Travel Bureau Foundation

Ski and Snowboarding

No. Region %
1 Hokkaido 38.2
2 Nagano 22.0
3 Niigata 4.1
3 Canada 4.1
5 Fukushima 3.3
In 2017 (No. of Respondents: 123)
Source: “Trend of Tourists 2017” by Travel Bureau Foundation

Flower Spots Tour

No. Region %
1 Hokkaido 16.9
2 Kyoto 7.9
3 Aomori 3.9
3 Nagano 3.9
5 Nagasaki 3.9
In 2017 (No. of Respondents: 178)
Source: “Trend of Tourists 2017” by Travel Bureau Foundation

No. of Foreign Tourists to Hokkaido

No. of Foreign Tourists to Hokkaido
Source: “Survey on the No. of Tourists to Hokkaido” by Dept. of Economic Affairs, the Hokkaido Government

No. of Foreign Tourists to Stay at Accommodations in FY 2016 (by country and region)

90% of Foreign Tourists to Hokkaido are from Asian regions.

No. of Foreign Tourists to Stay at Accommodations
Source: “Survey on the No. of Tourists to Hokkaido” by Dept. of Economic Affairs, the Hokkaido Government

Attraction of Hokkaido – Flower Gardens of Hokkaido

Cherry Blossoms
Lavender
Cosmos
Moss Phlox
Sunflowers
Coral Grass
Tulips
Lilies
Fall Colors

Attraction of Hokkaido – Powder Snow Not Only in Niseko

Powder Snow Not Only in Niseko

Business Chances in Many Fields

Business Chances in Many Fields

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